Crypto exchange giant, Binance has revealed intentions to join forces with TikTok influencer Khaby Lame to drive crypto and NFT awareness.
The crypto exchange behemoth Binance has announced it will partner with TikTok influencer Khaby Lame to help drive awareness for cryptocurrencies and NFTs. This is a massive plus for Binance, as Lame has millions of followers, over 2.3 billion likes, and 142 million followers on the social media platform and is very popular among young people. The partnership will undoubtedly help the Exchange reach a wider audience and spread the word about cryptocurrencies. According to Binance Global Vice President of Marketing, James Rothwell.
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humour, and think it will bring relevance and relatability as we scale Web3 adoption.”
What To Expect From This Partnership
In the partnership, Khaby Lame will use his signature style to address some misconceptions surrounding Web 3.0. He’ll also work with Binance on unique NFT collections, which will enhance his followers’ experiences even more.
The content of this announcement is exciting because it shows that Binance is committed to working with influencers to promote awareness and adoption of cryptocurrencies and NFTs. This is a great partnership that has the potential to reach a wider audience and help spread the word about digital assets.
It also boosts the adoption of NFTs, which have been struggling to gain mainstream traction. This announcement will generate a lot of excitement among the crypto community and could lead to more people getting involved in digital assets.
Binance Also Teams Up With Cristiano Ronaldo
Legendary footballer Cristiano Ronaldo will also work with Binance to raise awareness about digital collectibles and assets. Binance CEO Changpeng Zhao announced that there are exchange plans to collaborate with more celebrities and influencers in the industry.
The partnership with Ronaldo is a strategic move by Binance to tap into the European market, which has been largely untapped by the crypto exchange. With over 400 million followers across social media platforms like Instagram, Ronaldo is a global superstar, and his involvement will undoubtedly increase awareness of digital assets among his fans.
Data suggests declining interest in NFTs
The partnership between Binance and influential figures is a great way to increase awareness of digital assets and NFTs. However, some metrics show that interest in NFTs that may be dropping.
One metric is the Google Trends data for the search term “NFT”. In the final days of May, the term “non-fungible token” fell to 26%. This was a 74% decrease from January 2022’s peak interest rate of 100% where it hit new highs.
Source: Google Trends
In January 2022, the monthly volumes on the major NFT marketplaces reached an all-time high of $16.54 billion. The overall volume was approximately $4 billion in the final days of May, representing a 75% decline from January’s volume.
Source: The Block
Despite these declines, the partnerships between Binance and high-profile influencers show that the exchange is still committed to promoting awareness and the adoption of digital assets. These partnerships have the potential to reach a wider audience and help spread the word about the benefits of investing in cryptocurrencies and NFTs.
Do you think these partnerships will foster crypto adoption? Let us know in the comments section.
